http://www.digitalopportunity.org/article/archive/8087 en_GB_DOC http://www.digitalopportunity.org/article/view/117069/1/8087 This article aims to explain the reasons behind the success of a cultural resource on the internet. It is not always the number of hits that determines this success, instead they need to be used by specialist groups and in the context of cultural dissemination, education and research. http://www.digitalopportunity.org/article/view/117068/1/8087 Many authors argue that digital technologies, and particularly the World Wide Web, have great potential to serve the challenges faced by museums in relation to access and audience development, which involves reaching and nurturing both existing and new audiences. http://www.digitalopportunity.org/article/view/117067/1/8087 While a precise forecast for the next decades is clearly impossible, some major challenges that need to be addressed in the next 10-20 years can be identified. Technologically there will be a shift from Information and Communication Technologies (ICT) to Universal Convergence Technologies (UCT). http://www.digitalopportunity.org/article/view/117066/1/8087 Cèsar Carreras, Professor of Humanities and Philology at the UOC, in his introductory article of "Digithum: Les humanitats en l’era digital" May 2005 issue on ICT and Heritage provides an overview of the contributions in this issue.