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Radio soap opera to sensitise farmers on environmentally-sound farming practices

International Rice Research Institute will be piloting a radio soap opera to educate Vietnamese farmers about the negative environmental impact of use excessive amounts of fertilizer, pesticide and water, and other practices that lead to environmental pollution and degradation.

Through this project, the Environment Radio Soap Opera will be broadcast twice a week over Voice of Ho Chi Minh and other provincial radio stations to reach about 10 million farming households in Vietnam twice a week.

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