Carsten Welp and Marcel Machill. "Code of conduct: Transparency in the net - search engines". International Review of Information Ethics. Vol. 3 (06/2005). P. 18.
Online: http://www.i-r-i-e.net/inhalt/003/003_code.pdf
Abstract
The search machine operators inform the users about the way in which the search machine works; particularly the basic criteria of ranking are explained. Also, the search machine operators describe which ways of manipulating websites (spamming) lead to exclusion from the result lists in case of doubt.
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