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Global digital marketing system to be launched in Uganda

A new computerised global distribution system that enables service providers like airlines, hotels and car rental companies disseminate information about their services will be launched in kampala, Uganda.

The Amadeus System was introduced in East Africa in 2003 beginning with Kenya, then Tanzania and in July this year, Uganda.

"We provide marketing, distribution and information technology services to the travel and tourism industry worldwide. Through Amadeus, airlines and other travel service providers can distribute and market their products through travel agency terminals and airline sales offices in over 215 markets," Aymeric Lanez, the regional general manager, said.

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