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UNESCO publishes source book on Public Service Broadcasting
UNESCO announces the publication of "Public Service Broadcasting: A Best Practices Source Book", to provide information on core concepts of Public Service Broadcasting to media professionals, decision makers, students and general public.
The purpose of this reference publication, that was prepared in close cooperation with media professional organisations and edited by Indrajit Banerjee and Kalinga Seneviratne of the Asian Media Information and Communication Centre (AMIC), is to provide meaningful and ready-to-use information to media professionals, decision makers, students and general public on the core PSB concepts related to legal, regulatory, financial and other major issues as recognised by the international professional community.
Key notions of PSB such as editorial independence, universality, secured funding free of all pressures, distinctiveness, diversity, representativeness, unbiased information, education and enlightenment, social cohesion, citizenship, public accountability and credibility are dealt with in the book, which comprises an interactive CD-ROM.
The unique role of PSB, which provides access to information and knowledge through quality and diverse content, is central to UNESCOs constitutional mandate in promoting free flow of ideas and information, says Abdul Waheed Khan, UNESCOs Assistant Director-General for Communication and Information. It is crucial that PSB serves all populations reflecting the needs, concerns and expectations of the different audiences irrespective of their sizes. PSB is an essential instrument to ensure plurality, social inclusion and to strengthen the civil society. In this sense the mission of the PSB lies in the heart of sustainable development, because it empowers people to take informed decisions vital to their own development.
AMIC Secretary-General Indrajit Banerjee, one of the editors of the book, hopes that the various examples of best practices provided in this publication would help to inspire public service broadcasters and the citizens of the world... in their struggle for democracy, enlightenment and empowerment.
The publication includes comments and feedback by Elizabeth Smith, Secretary General of the Commonwealth Broadcasting Association, Aidan White, Secretary General of the International Federation of Journalists, Toby Mendel, Law Programme Director of Article 19; and Guillaume Chenevière, Chairman of the World Radio and Television Council.
The book (and CD-ROM) will be soon available in French, Spanish and Russian. Arabic and Chinese versions are also planned.
Source:UNESCO
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