"The Google Story" is the rise of an internet giant

If you needed any further demonstration of Google's contribution to the economy, go to Google Book Search on the Internet, type "Google," and see 34,000 published pages that mention the search-engine company and scores of books that are devoted solely to it. Most of these books are user manuals for the product that has become to 21st-century marketing what magazines and newspapers were in the 1800s and radio and TV were in the 1900s. "Pay-Per-Click Search Engine Marketing Handbook" by Boris and Eugene Mordkovich will get you started. Rather fewer volumes tell the Google story of how a couple of Stanford graduate students turned a research project into a company worth $125 billion on the stock market, much of it owned by themselves. But if it's plot you want, not page rank statistics, "The Google Story," written by a Washington Post reporter and a Post contributor, is the best offering so far. More: http://www.detnews.com/apps/pbcs.dll/article?AID=/20051229/ENT05/512290310/1001/BIZ

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