The media can play a pivotal role in creating awareness among people about HIV/AIDS, Jayakumar, Coordinator of the Bellary District AIDS Prevention Society (BDAPS), has said. He called upon field coordinators and managers engaged in preventing the spread of AIDS to make use of the media to reach out to the masses and to ensure that the infection rate comes down.
He was speaking here on Saturday at a daylong workshop on media advocacy for field coordinators and managers organised under the Coordinated HIV/AIDS Response through Capacity building and Awareness (CHARCA) project.
The programme was organised with technical support from the Delhi-based Centre for Advocacy and Research (CFAR), at the Gadagi Chennappa IMA hall here. "Unless we realise the importance of the media and persuade it to partner with civil society in checking the spread of HIV/AIDS, we cannot succeed in creating a mass movement against the disease," Dr. Jayakumar said.
Source: Hindu
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