Tobacco major ITC Ltd plans to invest $1 billion over a period of seven to ten years in its ongoing e-Choupal business. The investment is to create village level infrastructure by establishing ‘Choupal Sagars’ as business hubs covering about 25 villages where e-Choupals have already been in operation.
These Choupal Sagars will offer value added services like health care, credit services, soil testing, education services, agri input supply etc, to farmers of those villages.
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