Washington Post Co. said Wednesday it is launching a new radio news station that will begin broadcasting in the nation's capital in March, saying the move could boost interest in its flagship newspaper.
The company is creating Washington Post Radio in an agreement with Bonneville International Corp., a Salt Lake City-based media firm that owns radio stations around the United States. The new channel will broadcast locally and feature staff from the newspaper.
"This is a wonderful opportunity for The Washington Post to encourage the radio audience to read more of the newspaper," said Boisfeuillet Jones Jr., publisher of the Washington Post, in a statement. The Post's circulation -- like that of many other papers -- has been on the decline in recent years.
Washington Post Radio will draw on content from the Post, with the paper's editors, reporters and columnists providing more context on their reporting. The station will also broadcast news and commentary from journalists and others outside the Post.
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