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08 January 2009

Content holiday over, regulator soon

Private television channels will not be enjoying a free run, if a bill being proposed by the Information and Broadcasting Ministry comes into force.

Censoring of serials will begin and crime thrillers in the 9 pm slot may end. If the channels do not follow Government guidelines, they will even be taken off the air.

According to the new Content Regulatory Bill, the channels will have to set up internal censor boards to vet all programmes, including serials and game shows, before they are telecast.

Thrillers, which have content not suitable for children, will be removed from prime time and slotted late at night. The Government also wants to clamp down on sensationalisation of news and events, especially in crime programmes.

I&B Minister Priya Ranjan Dasmunshi told HT: "It’s the uniform view of viewers that there’s a need for content regulation and a comprehensive legislation on it." If the bill is passed, there could be a blanket ban on advertisements not only promoting alcohol consumption and smoking but also those which portray women in a negative light, show abuse of children and cruelty to animals.

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