Radio content must be made more relevant to its audience to preserve the mediums market share, told a Pacific media executive an international broadcasting conference in Singapore recently.
This relevance becomes more critical with the advancing popularity of television, pod casting, internet and mobile phones which are stealing audience away from the traditional radio broadcasts.
The comments from Fiji Broadcasting Corporation Limiteds Chief Executive Officer, Francis Herman, came during his address to Radio Asia an international conference that is reviewing the past 100 years of radio.
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