The World Congress on Communication for Development (WCCD) that brought together communication practitioners and developments experts from across the world has issued a final draft of recommendations for governments, policy makers and the development community.
The meet that took place from October 25-27, 2006 in Rome says, "Communication for development is essential to make the difference happen".
Recommendations:
...we recommend that policy makers and funders do the following:
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Overall national development policies should include specific communication for development components.
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Development organisations should include communication for development as a central element at the inception of programmes.
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Strengthen the communication for development capacity within countries and organisations at all levels. This includes: people in their communities; communication for development specialists and other staff including through the further development of training courses and academic programmes.
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Expand the level of financial investment to ensure adequate, coordinated, financing of the core elements of communication for development as outlined under Strategic Requirements above. This includes budget line[s] for development communication.
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Adoption and implement of policies and legislation that provide an enabling environment for communication for development including free and pluralistic media, the right to information and to communicate.
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Development communication programmes should be required to identify and include appropriate monitoring and evaluation indicators and methodologies throughout the process
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Strengthen partnerships and networks at international, national and local levels to advance communication for development and improve development outcomes
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Move towards a rights based approach to communication for development
Read/download the full report.
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