In the world of Web2.0, a growing number of cinemas are going digital.
Films and advertisements are being downloaded via satellite, and others have films delivered on hard drives (which are a lot smaller, lighter and cheaper than big reels of film). One reason for the growth is that, two years ago, the studios agreed on technical standards for digital projection. Another is that a reassuring business model has emerged.
Digital technology has also been touted as a lifeline for independent film-makers, who struggle for attention in sequel-laden summers such as this one. Since the cost of digital distribution is almost zero, the thinking goes, cinemas ought to gamble on more obscure products. A digital cinema can shuffle films and show times with abandon. Perhaps the biggest single benefit of digital technology is that a popular film need never sell out.
Source: i4d
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