Discovery launches first 24-hr green TV

Discovery is launching Planet Green, the first ever 24X7 green TV channel on June 4, 2008. The network will air programmes like Mean green Machines, Renovation Nation, World's Greenest Homes giving information on the latest environmental friendly ways of living, energy conservation tips. By wrapping itself in the planet, Discovery is betting that “eco-tainment” will appeal to viewers. Planet Green will replace the Discovery Home Channel in more than 50 million homes. Eyeing the public’s increased interest in environmental issues, Discovery is confident that it can attract more viewers with green-themed programming. “This is an eco-tainment channel,” said Eileen O’Neill, the general manager of Planet Green. “It’s a lifestyle and entertainment channel that’s designed to activate people in the green space.” It is also intended to engage advertisers, many of whom have green-themed marketing messages to share with viewers. “Green is a category companies want to be in,” said Gary Lico, the chief executive of CableU, an online service that analyses cable networks. “Whether you’re an automaker or a bank or a petroleum company, somewhere in your marketing plan is something referring to the environment”, he says. Both online and on-air, Plant Green's content has attracted a vast and diverse audience. By representing a broad range of ideas and perspectives, the 24-hour network promoting eco-lifestyle is generating discussions and motivating individuals to take action when it comes to improving the environmental status of our planet. Source: Planet Green and New York Times

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