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Apple: Think Different about your dirty energy


09 May 2012

Kumi Naidoo

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Kumi Naidoo, Executive Director of Greenpeace International, says that even though the social media is an engine that is driving social change, it must also fuel another revolution, "a clean energy revolution." In this blogpost, Kumi urges tech companies to ensure that the electricity powering their data centres comes from cleaner sources.

The Internet and social media are extraordinary engines of change helping to drive revolutions and positive social change. They’ve become central tools for how we bring pressure on polluters and governments. But if we are not careful, the Internet could become an internal combustion engine that fuels climate change instead. 

To avoid that scenario, there is at least one more revolution the Internet must fuel: a clean energy revolution.

Tech companies like Google, Facebook and Apple operate much of the Internet on ‘the cloud’ – the infrastructure that holds an increasing amount of the files, photographs and videos we store and share. 

In reality, the cloud is a vast network of warehouses called data centres, some so large that they use as much electricity as 250,000 European homes.

Much of that electricity currently comes from dirty, dangerous coal and nuclear power. It is outdated, polluting power that damages our health and is changing our climate.

"If the cloud were a country it would rank fifth in the world on its electricity use."

To put it into perspective, if the cloud were a country it would rank fifth in the world on the basis of how much electricity it uses. Its growth is phenomenal and the accompanying hunger for power is predicted to double or even triple by 2020.

Click here to read the rest of Kumi's blogpost.

 
Source : Greenpeace

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