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Kenya: 250,000 farmers to get tips on mobile phones


06 September 2012

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Approximately 250,000 small-holder farmers in Kenya can now get reliable and relevant agricultural information via their mobile phones following a partnership project between Airtel Africa and GSMA Development Fund.

The innovative project, dubbed 'Sauti ya Mkulima' (Voice of the Farmer), aims to provide farmers with access to pertinent agriculture-related information, advice and research that will help them make better decisions about their crops, increasing the productivity of their yield, as well as their potential income.

The initiative is also aimed at creating a farmer community within which peers can share experiences and exchange information about social gatherings, events, and job opportunities.

"At Airtel, we recognize innovative telecommunications solutions have the power to transform communities. This initiative is a solid testament to what partnerships that harness relevant consumer needs can achieve in overcoming daily challenges. We are excited and thankful to the partners involved in birthing this initiative," explained Shivan Bhargava, Managing Director, Airtel Kenya.

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