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Movistar launches tech support service in Spain


30 January 2014

OneWorld South Asia

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The service launched in collaboration with iYogi plans to create a centre of innovation for Spanish language support across multiple geographies.

New Delhi: Movistar, a Telefonica group company will launch a first of its kind co-branded technical support service for Spanish consumers, in collaboration with iYogi, a recognized global leader in remote technical support.

iYogi has established a dedicated service delivery centre in Spain, and recruited technicians who have received specific product training. With its launch in Spain, iYogi plans to create a centre of innovation for Spanish language support across multiple geographies.

Called ‘Guru’, the subscription based on- demand service is aimed at tech users who use multiple devices but are looking for single vendor support. ‘Guru’ is based on iYogi’s award winning SaaS platform, the Digital Service Cloud. 

Rodrigo Pineda, Head of New Business at Telefónica Spain, commented that “Gurú is a unique service in Spain. It counts on the best group of technology experts who help their clients to configure and sort out problems related to their smartphones, PCs, ink jet printers, consoles, TVs... for music, videos, games, applications… They help you out with everything in the easiest way and with no need of you getting around from home. By the hand of iYogi, the worldwide leader in remote assistance, we achieved the best help for the new digital life. With Gurú, these kind of worries are finally gone”.

 

Vishal Dhar, co-founder and President Marketing at iYogi said, “More than 2.5 million customers across 10 countries use our service to improve their technology experience, and we’re proud of having one of the highest customer satisfaction scores in the industry.”

The launch of ‘Guru’ is very exciting for us, given the enormous potential that Spain and other Spanish speaking markets present. Device proliferation across the country will grow to two billion this year, and it is a mature technology market in terms of usage. Our entry here is a critical step as we expand across Europe, and it is great to know that we have one of the world’s largest and most innovative telcos – Telefonica by our side,” he added.

Stuart Sikes, of Parks Associates a global market research firm said, “The role of broadband service providers in addressing consumer tech support needs continues to be critical. As the number of devices in connected households increases, so does the need for support services.  The incidence of problems with home networks has increased from 31% to 41% of U.S. broadband households over the past three years. The broadband provider is one of the first parties to receive a trouble call, and a comprehensive offering from a major provider such as Telefonica will set a new standard across the continent.”‎

Gurú comprises unlimited remote assistance to resolve any issues and doubts that might arise for customers, at any moment and for any device, for just 5 € per month. The most complete service is called Total Gurú, for just one more euro monthly -6 € per month-, which also includes “I´ll keep this for you” a pictures and mobile contacts back up service, besides the Norton 360™ Multi-Device; the best security product available for five devices -PC, smartphones, tablets, Android or IOS- which offers an efficient protection for navigating, buying, sharing and using social networks on the Internet with total calm.

 
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