Sunday | 17 Dec 2017
Welcome to Digital Opportunity, the ‘all about ICT for Development’ channel, brought to you by OneWorld South Asia that informs on digital inclusion, showcases best practices in the sector and provides space for sharing and collaboration amongst ICT for D practitioners.
About Digital Opportunity
OneWorld websites and resources
Appropriate Technology Choice

US hospital webcasts brain surgery to promote services

01 June 2009

Robin Hicks

Bookmark and Share

Hospitals in the United States are using non-conventional ways to connect with stakeholders, including social networking platforms and webcasts.

Brain surgery webcast
Image credits: FutureGov / US hospital webcasts brain surgery

A hospital in the United States has webcast an operation to remove a brain cancer as part of a promotional campaign to educate patients, entice donors, and recruit top doctors.

The film of an operation to remove a malignant brain tumour that threatened to paralyse a patient of the Methodist University Hospital in Memphis has been seen by more than 21,000 viewers on YouTube.

The webcast has resulted in a number of requested appointments.

Faced with economic pressures, hospitals in the US have been using non-conventional ways to connect with stakeholders, including the use of Twitter from operating rooms and having patients blog about their procedures.

According to Ed Bennett, web strategy director for the University of Maryland Medical System, more than 250 hospitals across US now use YouTube, Twitter, blogs or Facebook – considered inexpensive communication channels - to market themselves.

Source : FutureGov

Global Goals 2030
festival ECONOMIA trento
Helpi - your personal safety app
» Online climate conference
Online,  November 5, 2012.
» Open Knowledge Festival 2012
Helsinki, Finland,  September 17,2012.
» ITU Green Standards Week
39, quai du Président Roosevelt 92130 Issy-les-Moulineaux, France,  September 17

Digital Opportunity channels and collaborative projects include:
Ek Duniya Anek Awaaz OneWorld Open Knowledge Network ItrainOnline TIKI the Penguin, Kids Channel
Digital Opportunity